Our First Client: All Things Bun
The beginning of our journey.
What started as a passion for great food and bringing people together has grown into one of Gallatin’s newest local food vendors. Our work with All Things Bun began in late 2024, when HK and Allison Harper set out to create the greatest smash burger. Founded in Gallatin, Tennessee, All Things Bun was built around a simple idea: serve bold flavors, quality ingredients, and unforgettable customer experiences—all between a bun. They started their venture in a tent at the Gallatin Juneteenth celebration.
As a homegrown, veteran-owned business, All Things Bun set out to create a menu that goes beyond ordinary fast food. From handcrafted smash burgers and beef dogs to bacon-wrapped favorites, grilled subs, crispy fries, and signature sauces, every item is designed for people who love big flavor and comfort food done right.
Together, we were able to centralize their brand and mission around building a community grounded in respect, family, and good food. Since launching, All Things Bun has become a familiar face throughout Sumner County and Middle Tennessee, serving customers at food truck parks, community markets, festivals, and local events. Whether it’s a weekend market in Gallatin, a special event in Nashville, donating to a local shelter, or a community gathering, the mission remains the same: deliver great food with outstanding service and make every customer feel like family.
The Ideas that stuck
Their bold green lettuce and bright orange buns have become a beacon of juicy burgers and top-notch service. It was our job to highlight what’s already stood out. We simplified some elements of the social media profiles and developed a strategy centered on authenticity and community building.
This led to the ATB Fam Cam, a line of reaction videos showing how incredible the meals are with a community-first approach. All Things Bun is more than great burgers; it’s a way of life.
It introduces kindness, care, and togetherness in a space that is stiff and mechanical. It introduces the idea that the best food can only be made by the best people. People who care for others and their craft.
What is Next..
We have a strong and growing relationship with All Things Bun, a brand dedicated to celebrating the delightful world of buns in all their forms. As we collaborate more closely, we expect to expand their love for everything bun-related, from savory to sweet moments, and foster a vibrant community that shares their passion and stories centered on this smashing eatery. Our efforts in the digital world aim to enhance engagement through interactive content, social media campaigns, and collaborations with others who reciprocate enthusiasm and love for All Things Bun.
Together, we will create a dynamic online presence that not only showcases the versatility of this brand but also strengthens the bond among fans and fosters a shared passion for all things bun-related.